Turn Metrics into Profit-Making Moves
Experience an Evidence-Based Management coaching program crafted for forward-thinking leaders and ambitious Product Owners.
Discover how to leverage data-driven insights to make business decisions, improve operations and foster a culture of data-driven decision-making.
Exclusive Bonus Resources – Furthermore, you can access a wealth of exclusive resources, including insightful articles, engaging videos, and interactive quizzes curated by Igor.
Data-driven insights are the catalyst that transforms good decisions into groundbreaking innovations.
Master Goal Setting Framework
Achieve clarity and drive measurable results by defining long-term, mid-term and short-term goals aligned with your overarching business vision.
- Long-Term Goals
Establish a strategic direction that inspires sustained success and guides key organizational initiatives.
- Mid-Term Goals
Create achievable milestones that bridge day-to-day efforts with overarching objectives, ensuring steady progress.
- Short-Term Goals
Identify immediate action items to gain quick wins, boost momentum and build confidence in your approach.
- Assess Your Progress
Continuously review targets, pinpoint areas for improvement, and maintain momentum for ongoing growth.
Key Business Metrics for Lasting Success
- Current Value
Quantify the immediate value your organization delivers, enabling data-driven decisions that fuel continuous improvement.
- Unrealized (Potential) Value
Uncover hidden growth opportunities and untapped revenue streams to expand your market presence.
- Time to Market
Remain agile and outpace competitors by swiftly adapting to new trends and seizing emerging opportunities.
- Ability to Innovate
Strengthen organizational agility to evolve, innovate, and consistently thrive amid changing business conditions.
Turn Metrics into Market Dominance with Evidence-Based Management
- Profit-Backed Decisions – Swap gut feel for data that lifts ROI by 15% in the next quarter.
- Roadmaps That Hit Targets Months Earlier – One-page, evidence-driven objectives align teams and budgets, accelerating strategic wins instead of stalling in slide decks.
Customers Who Stay—and Spend—Longer – Real-time value metrics reveal what users crave, boosting retention and outpacing competitors still betting on opinions.
One Dashboard, One Direction – A single source of truth ends cross-team tug-of-war, turning mis-alignment delays into same-day decisions that keep momentum compounding.
Who Wins Fastest by Using Evidence-Based Management?
Product Owners & PMs — Turn Metrics into 30% More Revenue
Data-driven backlog decisions channel budget into the top20 % of features that drive 80% of profit.
Project Managers — Hit 95 % On-Time Delivery
Evidence-based goal tracking surfaces slippage early, saving schedules—and your reputation—before they blow up.
HR & People Leaders — Boost Engagement Scores by 15 Points
Data-backed talent experiments pinpoint what actually raises retention—ignoring the numbers keeps turnover draining millions.
C-Suite & VPs — See ROI Before the Quarter Ends
Outcome dashboards link strategy to hard numbers, slashing blind-spot risk and protecting market share while competitors still debate opinions.
Marketing Directors — Double Campaign Lift in Two Sprints
Real-time value metrics reveal which messages convert and which waste ad spend; delaying means pouring budget into ads that don’t pay back.
R & D Chiefs — Cut Idea-to-Prototype Time by 30%
Flow analytics expose bottlenecks so breakthrough concepts hit the lab while competitors are still filling spreadsheets.
Measure Value Being Delivered and Outcomes
Pick the Path That Turns Metrics into Money Fastest
Brand-new to Evidence-Based Management?
Start with the Agile — in 14 days you’ll build a live dashboard covering the four EBM Key Value Areas and run your first data-driven improvement experiment. Skip this step and you’re still steering by gut while competitors steer by facts.
Already a Product Owner or Scrum Pro?
Jump straight into the EBM to link value metrics to backlog decisions and lift product ROI by 25% in two sprints. Pairing this with our Product Owner or Scrum Programs compounds your advantage.
EBM Program Frequently Asked Questions
EBM is a decision-making framework that uses measurable goals and data to improve organizational outcomes.
It provides metrics to measure progress, adapt strategies, and align efforts with desired outcomes.
The measures include:
Current Value
Unrealized Value
Time to Market
Ability to Innovate
Yes, EBM complements Scrum by providing actionable metrics to evaluate and enhance product delivery.
Start by defining measurable goals, gathering data, and using insights to guide decision-making.