Data-Driven Decision-Making
Experience an Evidence-Based Management coaching program crafted for forward-thinking leaders and ambitious Product Owners.
Discover how to leverage data-driven insights to make business decisions, improve operations and foster a culture of data-driven decision-making.
Exclusive Bonus Resources – Furthermore, you can access a wealth of exclusive resources, including insightful articles, engaging videos, and interactive quizzes curated by Igor.
Data-driven insights are the catalyst that transforms good decisions into groundbreaking innovations.

Master Goal Setting Framework
Achieve clarity and drive measurable results by defining long-term, mid-term and short-term goals aligned with your overarching business vision.
- Long-Term Goals
Establish a strategic direction that inspires sustained success and guides key organizational initiatives.
- Mid-Term Goals
Create achievable milestones that bridge day-to-day efforts with overarching objectives, ensuring steady progress.
- Short-Term Goals
Identify immediate action items to gain quick wins, boost momentum and build confidence in your approach.
- Assess Your Progress
Continuously review targets, pinpoint areas for improvement, and maintain momentum for ongoing growth.
Key Business Metrics for Lasting Success
- Current Value
Quantify the immediate value your organization delivers, enabling data-driven decisions that fuel continuous improvement.
- Unrealized (Potential) Value
Uncover hidden growth opportunities and untapped revenue streams to expand your market presence.
- Time to Market
Remain agile and outpace competitors by swiftly adapting to new trends and seizing emerging opportunities.
- Ability to Innovate
Strengthen organizational agility to evolve, innovate, and consistently thrive amid changing business conditions.
Achieve Strategic Excellence with Evidence-Based Management
- Data-Driven Decisions
Confidently shape your strategies with empirical insights, ensuring each move is rooted in tangible evidence.
- Improved Strategic Planning
Develop clear, actionable objectives across your organization to drive meaningful, measurable outcomes.
Customer-Centric Focus
Innovate solutions that align with user needs, delivering higher satisfaction and long-term loyalty.
Clarity and Alignment
Keep every team member on the same page by clarifying both the ‘what’ and the ‘why’ behind your objectives, fostering seamless collaboration.
Who Benefits from Evidence-Based Management?
Product Owners & Managers
Leverage data insights to guide product direction, optimize decision-making and consistently deliver measurable value.
Business Leaders & Executives
Align overarching strategies with concrete data to drive meaningful outcomes and maintain a competitive edge.
Project Managers
Implement goal-setting frameworks to keep projects on track, enhance accountability and ensure measurable progress.
Marketing Managers
Refine campaign strategies through analytics, improving time-to-market and maximizing customer engagement.
HR Leaders
Strengthen team performance by integrating evidence-based approaches into talent strategies, driving sustainable growth.
R&D Managers
Foster innovation by enhancing adaptability and encouraging a forward-thinking, creative culture.
Measure Value Being Delivered and Outcomes
Important note for Evidence-Based Management Program participants
*For Everyone, no prior specific knowledge is required to enroll in this Evidence-Based Management program. It is designed to be accessible to all, equipping participants with the skills to make informed, data-driven decisions that enhance business outcomes.
*For Those Seeking Deeper Understanding I recommend that curious individuals consider taking our Product Owner Program or Scrum Program to complement and extend their expertise. These courses will enrich your learning experience and empower your decision-making capabilities using Evidence-Based Management principles.
EBM Program Frequently Asked Questions
EBM is a decision-making framework that uses measurable goals and data to improve organizational outcomes.
It provides metrics to measure progress, adapt strategies, and align efforts with desired outcomes.
The measures include:
Current Value
Unrealized Value
Time to Market
Ability to Innovate
Yes, EBM complements Scrum by providing actionable metrics to evaluate and enhance product delivery.
Start by defining measurable goals, gathering data, and using insights to guide decision-making.