Introduction
If your Sprint Review feels like a one-way presentation, you’re missing the point.
This critical Scrum event should be a feedback-rich, collaborative session — not a passive demo.
What’s the Real Purpose of the Sprint Review?
The Sprint Review isn’t just about showing what was built. It’s a working session where the team and stakeholders inspect the product increment and adapt the Product Backlog based on new insights.
When done right, it helps:
- Align on product direction
- Gather valuable feedback early
- Improve stakeholder engagement
Who Should Facilitate: Product Owner or Scrum Master?
The Product Owner often leads the conversation by setting context — explaining the Sprint Goal, backlog items, and how they deliver customer value. They’re essential in gathering and acting on feedback.
The Scrum Master, however, plays a vital facilitator role — ensuring the session remains focused, inclusive, and productive. They help everyone engage meaningfully and protect the event from becoming a status meeting.
The Best Approach: Shared Facilitation
In many teams, co-facilitation works best:
- Product Owner leads the product narrative
- Scrum Master ensures structure and flow
- Developers present their work firsthand
This approach increases ownership and transparency.
Conclusion
- Don’t focus on who leads, focus on how it’s led
- Make Sprint Reviews interactive, not performative
- Rotate presenters and capture feedback live
👉 Turn your Sprint Review into a conversation — not a broadcast.
